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Home » Development » Shipping giant Zim invests in startup Ladingo for buying large items online

Shipping giant Zim invests in startup Ladingo for buying large items online

PortandTerminal.com, March 1, 2019

The Israeli maritime cargo transport company ZIM Integrated Shipping Services Ltd. has invested $1 million in a seed round in Ladingo Ltd, both companies announced on Wednesday.

When it comes to international shipping,  a world where size matters, Ladingo offers the cheapest shipping rates and the cheapest way to ship heavy items internationally, opening the door for international B2C e-commerce of large and bulky items. 

Ladingo company website

Founded in 2018 and based in Israel, Ladingo has developed an optimization system for cargo containers that allows maritime shipping companies to combine several international deliveries from one country to another in a single container.

eCommerce purchases that are heavy/bulky can not be cost effectively shipped by airfreight

Today, nearly all business to consumer (B2C) e-commerce purchases, estimated at $2.5 trillion annually, are shipped via air freight. This limits the products consumers can buy online to those that are low-weight and small in size, and limits the variety of products that online shops can sell to international customers.

Ladingo’s service lets retailers offer international shipping of large household products such as appliances, furniture, bicycles, and grills. When a customer puts in their international shipping address on a Ladingo partner retailer’s site, they instantly receive a shipping quote which includes all costs, taxes, and fees for delivering the item to their doorstep.

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