PortandTerminal.com, March 5, 2020
RED DEER, ALBERTA – The rage and revulsion being directed at X-Site Energy, the Alberta oilfield company that produced a sexually graphic sticker featuring environmental activist Greta Thunberg, shows no sign of abating.
Here’s the latest.
The company issued a lame apology late last week. It was the expected cookie-cutter PR agency stuff and people were having none of it. “This does not reflect the values of this company or our employees” blah blah blah.
The apology was like adding gasoline to a raging fire.
The Perpetrators Must Be Charged With A Crime. I Hope These People Responsible Face Jail For This Sick Abuse.Reaction to X-Site Energy apology
WIRED Magazine picked up the story and published an article. Suddenly X-Site Energy was trending on Google around the world – and not in a good way.
X-Site Energy si scusa. Troppo tardi? (X-Site Energy apologizes. Too late?) asked an Italian press agency.
The fact that it was all happening at the same time the Harvey Weinstein was being sentenced in New York for his sexual crimes couldn’t have been worse timing for X-Site Energy. Look at how the two issues track closely together on Google Trends. The disgust so many have felt with Harvey Weinstein was suddenly there again. This time though it was an oil firm and they were attacking a young 17-year old climate activist. This wasn’t Hollywood. This was climate change, #MeToo and paedophilia all rolled into one stinking mess called X-Site Energy.
On March 2nd we reported on a Change.org petition that was circulating with title “Get X-Site Executives Responsible for Distributing Greta Thunberg Sticker to Step Down”. By then the petition already had almost reached its goal of 15,000 signatures. And then it hit 50,000. Today it has 56,000 signatures and has set a new goal of getting 75,000.
So what now?
There can be no future for X-Site Energy so long as it President, Doug Sparrow is in charge. And even if he were to step down, is there really any future for a company whose name is as toxic as the oil patch frac-fluid that they specialize in?
Is there any good that can come out of this? Yes, definitely.
This entire disgusting episode is a stark warning to other companies with similarly rotten cultures and shitty leadership. Do not underestimate the force and speed that environmentalism and social justice movements can lay your company low.
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