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Infographic: Which Shopping Events Are Consumers Spending Big On? Black Friday is first…

PortandTerminal.com, November 21, 2020

Remember when Boxing Day sales were the shopping event of the year? Now they’re just a distant player in the rankings.

HALIFAX, NOVA SCOTIA – Today’s infographic was produced by McKinsey Consulting as part of a white paper they published titled “2020 Holiday Season: Navigating shopper behaviors in the pandemic”.

As part of their report, McKinsey surveyed 3,500 holiday shoppers in the United States, the United Kingdom, China, Germany, and France. Their goal was to understand how the pandemic has altered consumer shopping behaviours.

Make no mistake – thing will never be the same again. More than 60 percent of global consumers have changed their shopping habits, and they intend to stick with these changes.

One obvious impact of the pandemic has been the accelerated growth of eCommerce and the crushing blow it has dealt to already struggling bricks-and-mortar retail. That’s growth in eCommerce is the reason Jeff Bezos’ net worth has increased by over $85 billion in 2020 according to Forbes.

One interesting finding in the McKinsey white paper was that consumers expect to spend less this holiday season overall (not surprising), but more on those blockbuster days like Black Friday (somewhat surprising).

Bar chart

Top shopping days

Amazon Prime Day advertisement
Amazon Prime day has grown to be a strong #2 challenger to Black Friday

Remember when Boxing Day sales were the shopping event of the year? Now they are just a distant player in the ranking. Which brings us to today’s infographic which visualizes the shopping events consumers are spending most on around the world.

Black Friday dominates as the day that shoppers plan to spend, while the recent Amazon Prime Day came in a close second. In the United Kingdom, Black Friday overtakes Boxing Day as the most popular shopping day, while in China, Single’s Day takes the spotlight.

Click here to read the full McKinsey report.

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